Het verdriet van België
Book — 2018

The nov­el ‘Het Verdriet van België’, trans­lated as ‘The sor­row of Belgium’ writ­ten by Hugo Claus tells the story of the young prot­ag­on­ist Louis Seynhaeve who grew up in a Flemish nation­al­ist fam­ily dur­ing the Second World War. From an early age, Louis has been sub­jec­ted to sym­bols and power struc­tures asso­ci­ated with the Flemish nation­al­ist and Nazi move­ment. He is fas­cin­ated by them without fully under­stand­ing their mean­ing.

Ideology determ­ines the dir­ec­tion and the mass that fol­lows it only looks in one dir­ec­tion. Where the interi­or subtly refers to (uncon­scious) influ­ence, the cov­er depicts a close-knit com­munity with strong com­mon goals and refers to the use of pro­pa­ganda (flags) to help main­tain their coher­ence and determ­in­a­tion.

Website Tessa Chaplin
Web design — 2020

Custom web­site for artist Tessa Chaplin.


Ornament fonts
Type design — 2019

For my gradu­ation pro­ject I decided to work on orna­ment­a­tion. The only rules attached to the orna­ment are the use of rhythms, sym­metry, or any law of reg­u­lar dis­tri­bu­tion. All kinds of themes are dis­cussed in orna­ment­a­tion, such as nat­ur­al phe­nom­ena, anim­als, people, celes­ti­al bod­ies, but also water waves, snow stars, etc. Because the orna­ment can serve as a ref­er­ence to a story or theme, I quickly came across a (per­haps) more com­mu­nic­at­ive medi­um, namely, lan­guage. My first intro­duc­tion to type design res­ul­ted in three dis­play fonts, with a focus on the char­ac­ter­ist­ics of the orna­ment, such as mys­ti­cism and sym­bol­ism.

Proces Ornament fonts
Illustrations — 2019

This pro­cess book con­tains a col­lec­tion of illus­tra­tions and sketches that I have made through­out my gradu­ation pro­ject.

De kieskast
Installatie — 2019

‘De kieskast’ trans­lated as ‘The box of choice’ was cre­ated on the occa­sion of ‘De warm­ste week’ by Studio Brussel, where people are called on to raise money for a week for Belgian char­it­ies. The box of choice is designed for ‘Eight’, a char­ity that provides all res­id­ents of Busisbi (a vil­lage in Uganda) with a basic income.

The concept of basic income is still rel­at­ively unknown, so the cam­paign not only served as a fun­draiser for the res­id­ents of Busisbi, but also to provide more inform­a­tion about this concept. On the front of the box people get the option to donate to dif­fer­ent objects or aid asso­ci­ated with tra­di­tion­al char­ity, on the back of the box they get con­fron­ted with the pos­sib­il­ity to donate the money uncon­di­tion­ally to people in need.

In col­lab­or­a­tion with Linde Betsens
and Morgane Staelens

Roderoe — De glazen muur
Album artwork — 2020

Roderoe is the ali­as for the col­lab­or­at­ive pro­ject, between Viktor Van Hoof (De Onwetende Meester) and Hooman Jeddy.

John Massis
Book — 2019

John Massis (1940–1988) is the stage name of the fam­ous Flemish strong­man Wilfried Morbée. During his life­time, John Massis advoc­ated for great­er appre­ci­ation for the dying pro­fes­sion of strong­man. His main demands were more media atten­tion and grants for his pro­fes­sion, but partly due to his clumsy man­ner and impuls­ive per­son­al­ity, he was often ridiculed and presen­ted as a mar­gin­al fig­ure by the media, and was rarely taken ser­i­ously except for his impress­ive per­form­ances.

After his sui­cide in 1988, his bio­graphy appeared in vari­ous media, with the emphas­is mostly on the tra­gic fig­ure (Wilfried Morbée) behind the enter­tain­er Jonh Massis. For this pub­lic­a­tion, we have chosen to only por­tray the pas­sion­ate strong­man, in order to pay trib­ute to Massis and his pro­fes­sion.

In col­lab­or­a­tion with Morgane Staelens

Branding — 2018

The record label PIAS was foun­ded in 1983 by two friends in a base­ment in Brussels. The two friends, Kenny Gates and Michel Lambot impor­ted records from under­ground labels from all over the world and brought them back to the mar­ket in Belgium. Now, almost thirty years later, PIAS has grown into one of the largest play­ers on the mar­ket. PIAS still sup­ports under­ground, inde­pend­ent labels and strives for com­plete free­dom for artists, but reaches a large audi­ence. This con­trast between big and small, main­stream and under­ground became the start­ing point for this fic­tion­al re-brand­ing.

Logo — 2018

The cof­fee roast­er “Branderman” imports organ­ic cof­fee beans dir­ectly from the source. The beans are ground in Bruges and delivered by bicycle by the founder of this one-man com­pany.


(The logos and busi­ness cards for apo­theek Bruggeman and oog­ar­ts Jolien Boeckaert were made dur­ing my intern­ship at Graindesign, in col­lab­or­a­tion with Sander Bullynck.)

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