Het verdriet van België
Book — 2018
The novel ‘Het Verdriet van België’, translated as ‘The sorrow of Belgium’ written by Hugo Claus tells the story of the young protagonist Louis Seynhaeve who grew up in a Flemish nationalist family during the Second World War. From an early age, Louis has been subjected to symbols and power structures associated with the Flemish nationalist and Nazi movement. He is fascinated by them without fully understanding their meaning.
Ideology determines the direction and the mass that follows it only looks in one direction. Where the interior subtly refers to (unconscious) influence, the cover depicts a close-knit community with strong common goals and refers to the use of propaganda (flags) to help maintain their coherence and determination.
Type design — 2019
For my graduation project I decided to work on ornamentation. The only rules attached to the ornament are the use of rhythms, symmetry, or any law of regular distribution. All kinds of themes are discussed in ornamentation, such as natural phenomena, animals, people, celestial bodies, but also water waves, snow stars, etc. Because the ornament can serve as a reference to a story or theme, I quickly came across a (perhaps) more communicative medium, namely, language. My first introduction to type design resulted in three display fonts, with a focus on the characteristics of the ornament, such as mysticism and symbolism.
Proces Ornament fonts
Illustrations — 2019
This process book contains a collection of illustrations and sketches that I have made throughout my graduation project.
Installatie — 2019
‘De kieskast’ translated as ‘The box of choice’ was created on the occasion of ‘De warmste week’ by Studio Brussel, where people are called on to raise money for a week for Belgian charities. The box of choice is designed for ‘Eight’, a charity that provides all residents of Busisbi (a village in Uganda) with a basic income.
The concept of basic income is still relatively unknown, so the campaign not only served as a fundraiser for the residents of Busisbi, but also to provide more information about this concept. On the front of the box people get the option to donate to different objects or aid associated with traditional charity, on the back of the box they get confronted with the possibility to donate the money unconditionally to people in need.
In collaboration with Linde Betsens
and Morgane Staelens
Roderoe — De glazen muur
Album artwork — 2020
Roderoe is the alias for the collaborative project, between Viktor Van Hoof (De Onwetende Meester) and Hooman Jeddy.
Book — 2019
John Massis (1940–1988) is the stage name of the famous Flemish strongman Wilfried Morbée. During his lifetime, John Massis advocated for greater appreciation for the dying profession of strongman. His main demands were more media attention and grants for his profession, but partly due to his clumsy manner and impulsive personality, he was often ridiculed and presented as a marginal figure by the media, and was rarely taken seriously except for his impressive performances.
After his suicide in 1988, his biography appeared in various media, with the emphasis mostly on the tragic figure (Wilfried Morbée) behind the entertainer Jonh Massis. For this publication, we have chosen to only portray the passionate strongman, in order to pay tribute to Massis and his profession.
In collaboration with Morgane Staelens
Branding — 2018
The record label PIAS was founded in 1983 by two friends in a basement in Brussels. The two friends, Kenny Gates and Michel Lambot imported records from underground labels from all over the world and brought them back to the market in Belgium. Now, almost thirty years later, PIAS has grown into one of the largest players on the market. PIAS still supports underground, independent labels and strives for complete freedom for artists, but reaches a large audience. This contrast between big and small, mainstream and underground became the starting point for this fictional re-branding.
Logo — 2018
The coffee roaster “Branderman” imports organic coffee beans directly from the source. The beans are ground in Bruges and delivered by bicycle by the founder of this one-man company.
(The logos and business cards for apotheek Bruggeman and oogarts Jolien Boeckaert were made during my internship at Graindesign, in collaboration with Sander Bullynck.)